While getting traffic is important, it is also important to promote your site effectively. You must be able to capture their attention. To do this, you need to have good promotion methods on your website. One of the promotion methods is banner advertisement. Banner advertisement is an excellent advertising method. It contains graphic and more relating information on it. People will be more well-informed when they look at the picture on the banner. Some people will prefer to look at a banner as it captures their information directly, they do not need to read through paragraphs of information to reach their plain text link at the end of the page. Nowadays, banner advertisement is getting more clicks as compared to the past.
What Banner Ads Can Do For You
Some sites provide banner advertising service, where you can pay them monthly to put your banner on their website. Putting your banner there may bring visitors from the website with high traffic to your website. Although you have to pay quite a lot to advertise on high traffic sites, you will not regret it. Getting traffic and sales will be faster. It will be faster than waiting for search engine optimization techniques to optimize your website to the top of search engine results. Even when you are at the top of search engine results, you will still have to wait for the people to search for it. If few people search for your information, you may have to wait for a long time.
Besides paid methods, there is also free banner exchange service. There are advantages and disadvantages of using free banner exchange and paid banner ad services. They are listed below.
Free Banner Exchanges
Free banner exchange is a free service when you and another exchange banners. Both sites must agree to put each other banners on their sites. Your banner will be placed on their site and their banner will be placed on your site. Being a free service, it will have disadvantages.
The first disadvantage is that you can only have limited number or few sites to exchange banner with. You cannot have too much sites to exchange banners with, this is because you will end up with lots of banners on your website. The more banners you have, the longer it will take your page to load. People do not have the time to wait for your page to slowly load. Impatient people will just simply exit your site.
The second disadvantage is that if you are running an affiliate website, people click on their banner containing their affiliate link instead of clicking on yours. You are actually competing with them.
The third disadvantage is that some sites employ black hat search engine optimization techniques. They place an awful lot of banner advertisements at their site. It is a "banner farm" and it is a source for banners to be placed there. These sites do not have any content at all. Search engines like Google hate this kind of practice and it will ban the site from the search engine. As you are exchanging banners with them, it may affect your website reputation. These "banner farms" or "link farms" will do nothing good for your site as your banner are among one of the hundreds in their site. It is extremely essential that you check the sites before exchanging banners. Make sure that it is a reliable, safe and trusted site.
Paid Banner Ads
The disadvantage of paid banner ads is that it is expensive; however they will eventually pay off if you choose the right ones. It is important that you check that the sites has high amount of traffic and the site has content related to your website. This is to ensure that you will get some of their highly targeted traffic from their site. Check that your banner gets placed in a position that a person will be more likely to see. If a site placed your banner at one small corner of the page where people may not see. Stop paying them, switch to another website. You may also consider choosing a site with lesser competitor banners.
Banner ads can reap in profits for you site if implement the right methods. Remember to heed my advices.
What Banner Ads Can Do For You
Some sites provide banner advertising service, where you can pay them monthly to put your banner on their website. Putting your banner there may bring visitors from the website with high traffic to your website. Although you have to pay quite a lot to advertise on high traffic sites, you will not regret it. Getting traffic and sales will be faster. It will be faster than waiting for search engine optimization techniques to optimize your website to the top of search engine results. Even when you are at the top of search engine results, you will still have to wait for the people to search for it. If few people search for your information, you may have to wait for a long time.
Besides paid methods, there is also free banner exchange service. There are advantages and disadvantages of using free banner exchange and paid banner ad services. They are listed below.
Free Banner Exchanges
Free banner exchange is a free service when you and another exchange banners. Both sites must agree to put each other banners on their sites. Your banner will be placed on their site and their banner will be placed on your site. Being a free service, it will have disadvantages.
The first disadvantage is that you can only have limited number or few sites to exchange banner with. You cannot have too much sites to exchange banners with, this is because you will end up with lots of banners on your website. The more banners you have, the longer it will take your page to load. People do not have the time to wait for your page to slowly load. Impatient people will just simply exit your site.
The second disadvantage is that if you are running an affiliate website, people click on their banner containing their affiliate link instead of clicking on yours. You are actually competing with them.
The third disadvantage is that some sites employ black hat search engine optimization techniques. They place an awful lot of banner advertisements at their site. It is a "banner farm" and it is a source for banners to be placed there. These sites do not have any content at all. Search engines like Google hate this kind of practice and it will ban the site from the search engine. As you are exchanging banners with them, it may affect your website reputation. These "banner farms" or "link farms" will do nothing good for your site as your banner are among one of the hundreds in their site. It is extremely essential that you check the sites before exchanging banners. Make sure that it is a reliable, safe and trusted site.
Paid Banner Ads
The disadvantage of paid banner ads is that it is expensive; however they will eventually pay off if you choose the right ones. It is important that you check that the sites has high amount of traffic and the site has content related to your website. This is to ensure that you will get some of their highly targeted traffic from their site. Check that your banner gets placed in a position that a person will be more likely to see. If a site placed your banner at one small corner of the page where people may not see. Stop paying them, switch to another website. You may also consider choosing a site with lesser competitor banners.
Banner ads can reap in profits for you site if implement the right methods. Remember to heed my advices.
No comments:
Post a Comment