You'll get poor results if you try to use banner advertising for traffic generation. However, you could still get great results from it if you take certain steps. Let's take a look at those steps...
1. Make you banners stand out. There are so many banners out there. Why would anyone want to click on yours? Is it really special? Does it have an offer they can't resist? Is it very funny? Is it something they'd want to tell their friend about? If you have any or all of these components built into your banners, you'll get massive click-throughs.
2. Make them contextually relevant. If you have an air travel agency banner on a tourism site you'll get better click-throughs than if you placed them on a computer site. If you can, make them contextually relevant to the text on the page. That's why Google's AdWords is so successful.
3. Let them lead to a page with high value content. This may seem like giving you too much work. However, people are money likely to click an ad that leads to more free but useful content than they will to a sales page. And, don't forget to let them know they'll be getting great content if they click through.
When they read through your article and are happy with it, they'll be less resistant if they get to your sales page from a contextual link on that content page.
You can try doing it the easier way and get the same poor results everyone else is getting with banner advertising. On the other hand, you can give it more time and thought and reap massive results.
1. Make you banners stand out. There are so many banners out there. Why would anyone want to click on yours? Is it really special? Does it have an offer they can't resist? Is it very funny? Is it something they'd want to tell their friend about? If you have any or all of these components built into your banners, you'll get massive click-throughs.
2. Make them contextually relevant. If you have an air travel agency banner on a tourism site you'll get better click-throughs than if you placed them on a computer site. If you can, make them contextually relevant to the text on the page. That's why Google's AdWords is so successful.
3. Let them lead to a page with high value content. This may seem like giving you too much work. However, people are money likely to click an ad that leads to more free but useful content than they will to a sales page. And, don't forget to let them know they'll be getting great content if they click through.
When they read through your article and are happy with it, they'll be less resistant if they get to your sales page from a contextual link on that content page.
You can try doing it the easier way and get the same poor results everyone else is getting with banner advertising. On the other hand, you can give it more time and thought and reap massive results.
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