Tips For Creating a Winning Banner Ad

Simply having the right software won't help you in creating a good banner. Here are some tips on creating a good banner design.
1) Use the words "Click here" or "Enter" every time you design a banner. You may think that these are overused words in the online world. However, it has been proven time and again that these do increase the effectiveness of a banner ad by about 20-30%.
2) Animate Your Banners. It is also said that an animated banner increases your banner ad's effectiveness by 30-40%. The key when using animation is to keep it to a minimum when creating your banner. The reason for this is that having big pictures and images or live video in your banner will mean that it loads too slowly.
3) Create quick loading banners. Having banners less than 10-12 KB ensures this. However, this may be difficult to achieve when using animation in your ads. Generally the majority of animated banners are within the 15-20 KB but that is a way too large to load quickly.
4) Use an awesome headline in your banner. Also remember that simply having a fine looking banner doesn't mean people will click on it .The key to an effective banner advertisement is to have a good headline. It is advisable to have the same headline on your banner ad as what you have on your entry page.
5) The best word to use in your banner headline is "FREE." This doesn't at all imply that you have to include the word "FREE" in your banner and have no other text. The fact is, that by using the word "FREE" in almost any headline makes your response rates increase radically.
6) Blue underlined text will often increase your response rate. Having blue underlined text usually implies they are links. Therefore by having your headline in this type of format will ensure a higher click through ratio as people know it is a link to another site.
7) A blue border gives you a better response rate than any other color border does for a banner. Using blue for the border color of your banner will influence a greater number of people to click on the entire banner. It is often a fine idea to use your web site address in the banner. Use of a web address or company logo in a small section of the banner just helps to produce a branding effect on people's minds and gives you a few extra hits.
8) Change your banner ads frequently. Research has proven that banner ads loose their effectiveness after about the third viewing. If a person hasn't clicked on it by at least the third viewing, then that person will probably never do it.

Banners - Better Ways to Use Them

If you want to build high quality traffic, banners are certainly the last on most people's list of things you should use. But the mere fact that most people don't use them doesn't mean they are totally useless. It's how you use them that determines the results you get. If you want a knife to do the work of a fork, it will do a lousy job. Let me some you how to get the most from banners.
1. Don't link directly to a sales page. Use it to drive traffic to a content page that pre-sells well. Yes, people see banners as ads and they have built up their resistance to them. But what happens when they come to your site and discover that you have high value content? They mellow down and you have the opportunity to warm them up before monetizing them.
2. Use it to build your brand. I used to wonder why Coca-cola with all its popularity still buys ads. They have a huge brand. However, they also know that if they leave the space for a long while, companies like Pepsi-cola will take over their market's mind space. So treat banners like billboards on the highway. They are helping you maintain a space in people's subconscious.
People hardly ever stop driving to make a purchase because they saw a wonderful billboard. However, one day, when a need arises and you need a solution that an billboard promised company X would provide, their name pops up. That's what you want your banners to do for you.
3. Have you found a product that has a high commission but you do NOT think is good enough for you to recommend to your visitors? Then promote such a product with a banner. Banners tell your visitors that this is something you are paid to do and not an endorsement.
4. You can take the use of banners to the next level by looking for relevant non-competing sites to buy ads from. If your site is about wedding gowns placing your banners on a wedding cake site will send you highly targeted traffic.

Increase Your Banners' Effectiveness by Adding Creativity

There are banners I look forward to seeing on some sites. Do you have some too? Is it possible you are unaware of the company that owns it? Is it also more likely you'll click through? Are you very likely to tell your friends and family about them? However, it is becoming a lot more difficult to get something that is really so interesting but short as to capture the attention of the ever restless internet surfer. Here are tips to help increase your banner's effectiveness.
1) Let it be outrageous. If it looks like every other banner, then it would just be lost in the crowd. Think of something that is out of the usual but that compliments your message. Creativity is the key here. Give them something to talk about and they'll really talk about it.
2) Make sure it has just one huge benefit. Get the biggest benefit you intend to offer and let it be very clear. No, don't try to show all the benefits. One banner should concentrate on just one benefit. If you want to show another benefit, you need another banner on a different page.
3) Make sure it stands out from the surrounding graphics. It's a bad idea to make your banner blend into the surrounding graphics. Your message might NOT be noticed.
4) Make sure it is placed on a page that attracts laser targeted visitors. As much as lies in your power, place your banners on similarly themed pages. If your site is on wedding cakes, having your banners on a site that sells wedding gowns will help a lot.
Everyone who wants a wedding gown will also want a wedding cake. You're NOT competing with the wedding gown site rather you're adding value to it while improving the odds that your banners will be clicked. One reason why banners have been tagged ineffective is mainly because of wrong placement. Getting your banners on the right sites might be more difficult but it's certainly more fruitful.

Banner Advertising - Why it is Not Good For Your Conversion

Banner advertising has been around for a long time. A lot of people use it to achieve their ends. However, a lot of newbies online also join the bandwagon and wonder why they are getting the wrong results. They have really terrible conversions and can't seem to understand what's amiss. This article will show you why you're getting the poor results...
First, people rarely click banners these days. In fact, we all consciously avoid clicking on them. Apart from the fact that they as seen purely as adverts (which means someone is trying to sell you something), they are not usually in context with the subject matter of interest to the surfer on the web page.
Second, banner advertising is great as a branding tool and not really as a direct click-through source. By this I mean that if you have your banners in the right places and numbers you'll get into people's subconscious so that whenever they think of a solution you'll pop up in their minds readily.
So if you buy banners for its traffic generation potential, you shortchange yourself in a few ways...
1. You'll get very low click-through rates when compared to contextual text links.
2. Those who click through see it as an ad which is a sales pitch. They put on their highest resistance as they get to the destination site. This means that you're trying to make a sale to someone who's in the wrong frame of mind

Banner Advertising - How to Improve Your Results Dramatically

You'll get poor results if you try to use banner advertising for traffic generation. However, you could still get great results from it if you take certain steps. Let's take a look at those steps...
1. Make you banners stand out. There are so many banners out there. Why would anyone want to click on yours? Is it really special? Does it have an offer they can't resist? Is it very funny? Is it something they'd want to tell their friend about? If you have any or all of these components built into your banners, you'll get massive click-throughs.
2. Make them contextually relevant. If you have an air travel agency banner on a tourism site you'll get better click-throughs than if you placed them on a computer site. If you can, make them contextually relevant to the text on the page. That's why Google's AdWords is so successful.
3. Let them lead to a page with high value content. This may seem like giving you too much work. However, people are money likely to click an ad that leads to more free but useful content than they will to a sales page. And, don't forget to let them know they'll be getting great content if they click through.
When they read through your article and are happy with it, they'll be less resistant if they get to your sales page from a contextual link on that content page.
You can try doing it the easier way and get the same poor results everyone else is getting with banner advertising. On the other hand, you can give it more time and thought and reap massive results.

Banner Advertising Company - Your Brand Made Large

The web has the scope of bringing brand recognition for the marketers. The revenues cannot soar high till advertising is not done strategically. The Internet is a smart choice of the advertisers who wish to achieve swift publicity for their products and services. They can well establish their brands with banner advertisements. Such can advertisement campaigns can be floated with the help of a banner advertising company, which can do it with the presence of large banner network.
The advertisers are sure to get favorable response with this interactive form of advertising. The premier advertising company brings together the blend of creativity and structured promotional strategy. The banner advertising company utilizes the extensiveness of the Internet for spreading the buzzword. The web is accessible to large number of users and the number of popular websites is also increasing. This enables the advertisers to have a reach to their target audience by displaying ads.
The professionals of the agency strategize the media plan to go about the advertisement campaigns effectively. These media experts design and develop quality ads, which are created on the lines of advertising needs. No doubt that banner advertisements are the most favorable solution when the awareness has to be spread widely. The banner ads are placed across the web at premier places, for obtaining maximum publicity. The banner advertising company puts in efforts to bring brand recognition for the advertisers. It is not an easy task to do, as there has to be a lot of emphasis laid over each detail.
The banner advertising company does not only function to develop ads only. The banner ads are made in order to intensify the campaign and justify the theme chosen. The rich media ads are quite enticing for the users to make a click through. In addition, the most creative of the ads become successful in persuading potential customers. In this way, the advertisers can encourage the buyers and ensure good brand positioning.

Banners Are Your Little Mini Ad Working 24-7

Banner promotion is easy to do, your affiliate program has banners you just get the information to use them in traffic exchanges. They will ask for the image url and the link url if they are put in right then you will preview and see your banner. They even have banner rotators that will use one url for image and one for link but essentially run through the 5 or 10 different banners. The banner will show every time the page is refreshed. To get a banner to rotate within a time frame you will need to put it in a good banner maker. List the banners in the order you would like them shown, the time amount between shows and then copy and paste where you need the banner. This is a mini commercial for your work at home business opportunity.
If you have your own website then there are programs in Google that you can use for free or get a free trial and find out which one is for you. Take into consideration the colors on your site, if you have a logo, include this to brand your site with your little mini ad. It is good to make your own banners this makes yours unique to your site. I know and you know that we get tired of seeing the same tiny ad that are mass submitted from other sites. Banner makers give you so many options with the printing, backgrounds, variable colors when you get it designed then you can add animation. Personally I enjoy making my own banners with all the variety. So simple to make and to change with the seasons or holidays. If the banner is simple to read it will make it easier to get peoples attention, all they have to do is click and go to your work at home business opportunity.
When you surf the traffic exchanges they will give you credits, these can be turned into banner impressions so your little ad will be seem by others at the top or bottom of their surf pages. If you have more money then time buy impressions at sites that you would usually surf. Some banner programs are operated with a co-op for shows, they even have a tracking system that will allow you to see which banner has been clicked on. When you sign up for a banner exchange they will put yours on their site and you include their banner on your site. Signing up for safe lists, they will give you options to show your banner. There are plenty of places to include your tiny ad and if you run out of places check with Google. This is a way for your site to be shown 24-7 on the internet your banners are working when you are doing other promotion of your work at home business.

Internet Advertising Company - Build Brands With Web Guild

The advertising and promotions have to be carried ingeniously for determining brand development. The brands have now become able to see greener pastures, since the recognition of Internet as an advertising medium. The web offer opportunities to all sizes of business organizations to prosper through its extensiveness. Now, in order to ensure optimum reach, all what is needed is an Internet advertising company.
There are many effective tools over the web like banner advertisements, ad network, contextual, PPC advertising, etc. that can be utilized for ensuring maximum visibility to the brands. The team at Internet advertising company develop strategies for creating brand awareness through guilds or places where people interact through common interests. Over the web these can be identified as social networking sites and other popular websites that attract good traffic.
The agency professionals devise cutting-edge solutions that are useful to penetrate the group of potential customers. It is in the shape of advertisement campaigns that are tailored to derive optimum response. Moreover, it becomes useful for generating leads and queries. Which in turn, proves incremental in sales and revenue generation. The advertisers can also subscribe these users for sending newsletters. The advertisers must give weight to the concepts generated by their Internet advertising company.
Be it the utilization of resources like banner network or campaign execution according to strategies, the advertisers have to take active interest. The display of banner ads across the premium web spaces is quite useful for creating awareness among users. The blend of advertisers and publishers drive in heavy traffic influx towards the advertiser websites. This traffic is found to be quite profitable for achieving sales and leads.
The Internet advertising company is also useful in carrying the voice of the brands through a global medium. The ads have a captivating appearance that binds the users to make a click. In this way, the advertisers build their brands through the communities and other web places where surfers keep on frequenting. Altogether, it is a viable method for brand promotions.

Simple Steps For Effective Banner Design

Banners are a great way of marketing anything. But most people ignore some important factors that can be helpful in making banners with long lasting impact on visitors. Few simple steps to consider while banner designing are as follows:
Standard size: Never ignore the size of you banner, creating an ad that is larger than standard is not the way to get attention. Keep you banner design standard with a bold heading, nice and good. Such a banner would attract more attention than any web banner design.
Flash animation: Banners with flash animation are more attractive than normal graphic banners. People prefer top click flash banner design more as compared to normal graphic design.
Color: Keep colors that are attractive, eye catching but also make sure that colors are easy to look at. Also keep the colors of your banner design same as of your website. Banners should have same look and feel as of your website.
Call to Action: It's highly suggested to use call to action like call now, click here, buy now, download etc. Call to action word increases the conversion rates dramatically and using them into won't hurt you anyway.
Get others opinion: You may also show your sample designs to your friends etc and get there opinion before finalization of your banner.
Use latest tools: With lots of tools like Bannerdesignerpro you can design attractive flash animated banners with ease and consuming little time. Bannerdesignerpro is animated banner maker software that comes with lots of free banner design templates with latest trends in banner design.
Sana is a web designer who has more than 5 years experience in designing brochures, flyers, business stationary, websites, etc. She also writes copy for brochures and flyers apart from web sites. This article is about significance of a banner in business promotion and branding. It also discusses instant banner creator software Bannerdesignerpro. Please visit http://www.bannerdesignerpro.com for more information on banner designing tool.

Blog Profits - Striking it Rich From Banner Advertising on Your Blogs

The Internet can be a very profitable place for individuals and businesses these days. And for bloggers, who are able to receive payments from banner advertising, it is profitable as well. Let's take a look at four tips that will help people who are trying to blog for income from banner advertising.
Tip 1: Use AdSense
AdSense was one of the first companies to get into the paid advertising game. They use banner advertising and your potential income is based on the number of people who visit your website. This is also known as banner impressions.
Tip 2: Use AdBrite
AdBrite is a cpm (also known as impressions per thousand) advertising company. They use banner advertising that allows you to use html code to add banner ads to your blog. The payment rate is about 15c per CPM, which is good considering the banner ad is 468x60 pixels in size. And visitors to your blog don't even have to click on the ad for you to get paid, they just have to see it.
Tip 3: Bux3
This company is fairly new when it comes to banner advertising, but they are still willing to pay you an income for adding their banner ads to your blog. Payment rates are 500 clicks will pay you $5.00. 1000 impressions will pay you $1.00.
Tip 4: Rupiz Ads
This company allows you to use your blog to earn money for every visitor that views their ads. They also have very good CPM rates and they allow you to figure out who are the best advertisers for your blog. Which, in turn, should end up in a higher pay rate for you.

Traffic With Banner Advertising

While getting traffic is important, it is also important to promote your site effectively. You must be able to capture their attention. To do this, you need to have good promotion methods on your website. One of the promotion methods is banner advertisement. Banner advertisement is an excellent advertising method. It contains graphic and more relating information on it. People will be more well-informed when they look at the picture on the banner. Some people will prefer to look at a banner as it captures their information directly, they do not need to read through paragraphs of information to reach their plain text link at the end of the page. Nowadays, banner advertisement is getting more clicks as compared to the past.
What Banner Ads Can Do For You
Some sites provide banner advertising service, where you can pay them monthly to put your banner on their website. Putting your banner there may bring visitors from the website with high traffic to your website. Although you have to pay quite a lot to advertise on high traffic sites, you will not regret it. Getting traffic and sales will be faster. It will be faster than waiting for search engine optimization techniques to optimize your website to the top of search engine results. Even when you are at the top of search engine results, you will still have to wait for the people to search for it. If few people search for your information, you may have to wait for a long time.
Besides paid methods, there is also free banner exchange service. There are advantages and disadvantages of using free banner exchange and paid banner ad services. They are listed below.
Free Banner Exchanges
Free banner exchange is a free service when you and another exchange banners. Both sites must agree to put each other banners on their sites. Your banner will be placed on their site and their banner will be placed on your site. Being a free service, it will have disadvantages.
The first disadvantage is that you can only have limited number or few sites to exchange banner with. You cannot have too much sites to exchange banners with, this is because you will end up with lots of banners on your website. The more banners you have, the longer it will take your page to load. People do not have the time to wait for your page to slowly load. Impatient people will just simply exit your site.
The second disadvantage is that if you are running an affiliate website, people click on their banner containing their affiliate link instead of clicking on yours. You are actually competing with them.
The third disadvantage is that some sites employ black hat search engine optimization techniques. They place an awful lot of banner advertisements at their site. It is a "banner farm" and it is a source for banners to be placed there. These sites do not have any content at all. Search engines like Google hate this kind of practice and it will ban the site from the search engine. As you are exchanging banners with them, it may affect your website reputation. These "banner farms" or "link farms" will do nothing good for your site as your banner are among one of the hundreds in their site. It is extremely essential that you check the sites before exchanging banners. Make sure that it is a reliable, safe and trusted site.
Paid Banner Ads
The disadvantage of paid banner ads is that it is expensive; however they will eventually pay off if you choose the right ones. It is important that you check that the sites has high amount of traffic and the site has content related to your website. This is to ensure that you will get some of their highly targeted traffic from their site. Check that your banner gets placed in a position that a person will be more likely to see. If a site placed your banner at one small corner of the page where people may not see. Stop paying them, switch to another website. You may also consider choosing a site with lesser competitor banners.
Banner ads can reap in profits for you site if implement the right methods. Remember to heed my advices.

Dating Banners - How to Make Them Work For You

Banner advertising can bring you a lot of targeted dating traffic. Let's talk about the main type of advertising exchange systems - banners.
First we should define several qualities which are essential to consider when creating banners. The CTR of the banners depends on these characteristics in various ways. Naturally, we will focus on banners for dating sites.Banner advertising is a great way to increase your dating traffic. Whether or not you receive targeted traffic depends on a combination of factors:
The system you use.
The banners you have.
The type of dating site you run. A dating banner should convey emotion. Dating is itself a very emotional process! The more emotion you can express in your banners, the more effective they will be. You can express emotions with photos or some special text. Emotions make people buy different things in many situations. In dating business it is the single most important factor. Just don't go too far! The decision of whether or not to include sexually suggestive emotions depends on another issue which we will discuss in a moment.
A banner should sell your product even before visitor clicks on it. This type of inviting banner will bring you the most valuable traffic and conversions. If you run dating website, you should:
Express emotions to draw in your audience.
Tell what you offer in an inciting way.
Offer the most valuable benefit of your services (not feature).
Combine all these in one place - your banner. This may seem like a lot of complexity just for a banner, but putting in the effort will make your banners sell your services. If a banner makes people think: "That's what I am looking for!" - then you have done it correctly, and you will have more targeted traffic than you can even imagine. This brings us to the third factor.
Who is your target? You might think all dating site owners have the same target. This isn't so! The target depends on the goods/services you sell. If you have a free dating site, what do you sell? Advertising. In this case your audience is quite broad, and targeting is not so much of an issue. Banners for a free dating site can be aggressive and sexual. Anyone might click on these types of banners.
If you have a niche dating site - what you sell? It depends on your target audience. If you are working on a 'Must Love Dogs' scenario, you will be selling memberships to dog lovers only. Sexual banners would not be appropriate in this case! It will only bring you a lot of useless click through traffic that will not convert well.
Think about your audience, and create a banner that will attract their interest. In the above example, a graphic of a couple out running on the beach with their dogs or cuddling on a bench at the dog park would be a better choice.
Think about your visitor. You have to offer them an incentive to click on your banner. How does this impact your banner design? In every way! The words or slogans you use on your banners should offer the most valuable benefit of your services (not feature). We mentioned this above, but you might not understand what it means.
Suppose your dating site offers the cheapest monthly payment for your members. Your banner could read: "Cheapest membership ever".
Nice slogan, but it could be better. A cheap membership is a feature of your dating site. You need to bring home what benefit your visitor will get from this feature, and that is...? Your visitor will save money if they use your services!
Don't let people jump to wrong decisions (cheap membership means a low quality site). Tell them what their benefit is, and how to get it. "Save your money" is much more direct, and clearly explains what visitors get. Think about what people need, and know how to help them get what they want.
Next we come to the question of your marketing campaign. Many sites appear every day and most disappear just as fast. Getting to know the market before you enter it is more than a great idea. It is essential for successful business, and it is essential for making banners, too!
This brings us to our conclusion. Dating banners should express your site ideas, they should offer benefits for the visitors, they should be emotional and they should sell before visitor clicks on them. Try to keep it a reasonable size, which is 468x60 pixels! Brainstorm, plan and experiment. If you think about what people need, you will know what to offer. If you know what to offer, visitors will come!
Best wishes to your dating business!

Online Banner Advertising - Giving Your Web Site the Best of Advertising

Banner ads are essentially the advertisements that appear on any website and are displayed among other website content to attract potential clients or customers towards your website or the product that you are offering. What Online Marketers do is that they sell the banner space to different owners of websites who want traffic to be redirected towards them. Very similar to a printed out banner, a banner is a program in computer language that is 'stuck' on the face of a website creating advertising opportunities.
Online Banner Marketing is not a recent concept and Online Marketing firms are everyday looking for banners to make their marketing campaigns better and enforceable. Banner with their creativity and design can attract a lot of traffic to your website . Some brilliant images, animations and flash can make your banner ads very effective and worthy of displaying on host web sites. Online Banner Advertising usually comes in handy as an advertising tool, so as for any advertising tools, its contents should be concise and crisp and the banner ad itself should be able to illustrate the point that they are trying to demonstrate. The caption on the banner ads should be exciting as well as well as catchy enough so that it immediately catches the user's eye and they should promptly click on your banner ad and visit your website and get an idea of what services or products you have to offer. Basically, they should promote your brand and popularise your concept.
What is important in effective Online Banner Advertising is that to make anything successful, you have to plan it carefully. The size of the banner is of absolute relevance. Banners come in many shapes and sizes. They could be either rectangular or squarish, in the centre of the screen or at the side of it. It can even be displayed at the bottom of a website. Typical sizes of banners are 468 x 60 and 728 x 90. Also on popular websites they display banners of the size of 300 x 250. You must make sure you are placing your banner on an appropriate web site. The banner placed on a particular web site should be related to what the services and products your web site is offering.